Brand Activations & Influencer Events

Brands don't need more events. They need experiences people actually remember. We design them — through food, culture, and the art of the table.

Who This Is For

Marketing directors, brand managers, and agency leads who need an experience — not just an event.

How I Create

Brand Experiences Through Food

Every brand comes with different goals — some need a product launch that lands, others want to build genuine influencer relationships or demonstrate partnership value. I use food and hospitality as the medium, designing experiences that feel considered rather than transactional.

  • Intimate gatherings designed to create authentic connections between brands and influencers. We've produced events for tech launches, beauty brand introductions, and lifestyle partnerships where the experience itself becomes the story. What's Included: - Curated guest list strategy - Menu design aligned with brand messaging - Content-worthy moments and photo opportunities - Coordination with brand teams and PR - Post-event content and media coverage support Ideal For: Product launches, brand repositioning, influencer relationship building Group Size: 10-30 influencers

    Investment: Starting at €5,000

  • Transform product introductions into memorable experiences. From streaming platforms creating themed culinary events to consumer brands showcasing new offerings through interactive tastings, we design activations that make launches unforgettable. What's Included: - Concept development tied to product story - Experiential design and production - Brand integration across all touchpoints - Guest experience management - Media coordination and coverage support Ideal For: Tech products, CPG brands, entertainment properties, lifestyle products Group Size: 20-100+ guests

    Investment: Starting at €8,000

  • Create collaborative experiences that showcase brand partnerships through culinary storytelling. We've designed multi-brand activations pairing automotive with hospitality, wellness with beauty, and food with technology - connecting brands through sensory alignment. What's Included: - Partnership strategy and narrative development - Multi-brand integration design - Experience production and execution - Cross-brand audience engagement - Content creation and amplification strategy Ideal For: Co-marketing campaigns, strategic partnerships, cross-industry collaborations Group Size: Varies by activation

    Investment: Custom pricing based on scope

  • Launch into new markets with activations designed to translate your brand across cultural contexts. Drawing on experience across North America, Europe, Latin America, and Asia, we create experiences that resonate locally while maintaining global brand integrity. What's Included: - Cultural context and market research - Localized experience design- Influencer and media relationship development - Cross-cultural brand messaging - Market-specific content strategy Ideal For: International expansion, regional product launches, cultural adaptation Group Size: Varies by market

    Investment: Custom pricing based on market and scope

Events We’ve Produced

  • Beats by Dre

    Challenge: Electronics brand expanding into Latin America needed an activation that connected product innovation with cultural relevance.

    Approach: Created themed culinary experience featuring regional ingredients and flavors that mirrored the brand's design aesthetic. Designed DIY component allowing guests to create and customize their experience.

    Results: Generated authentic social content from attendees, media coverage in regional outlets, and positioned brand as culturally aware rather than just tech-focused.

    Industry: Consumer Electronics

    Audience: Influencers, Media, Regional Partners

    Scale: 40 guests

  • Camp Mars | 30 Seconds to Mars

    Challenge: Jared Leto and 30 Seconds to Mars were producing Camp Mars — a 3-day, 2,500-person music festival with an audience defined by wellness, plant-based living, and intentional lifestyle. The event needed a culinary activation layer that matched that identity and gave brands a meaningful way to reach it.

    Approach: Designed and produced a culinary brand activation bringing together 16 wellness, vegan, and healthy lifestyle brands — creating an integrated experience where food became the connective thread between the festival audience and the brands present. Each brand touchpoint was curated to feel native to the festival environment, not promotional.

    Results: Activation generated significant media attention including coverage in US Weekly, positioning the culinary experience as a story in its own right rather than a brand sponsorship footnote.

    Industry: Entertainment / Live Events

    Audience: Wellness Consumers, Lifestyle Media, Brand Partners

    Scale: 2,500 attendees across 3 days | 16 brands

  • Lincoln Motors x Airbnb

    Challenge: Automotive brand partnering with hospitality platform needed activation showcasing shared design philosophy.

    Approach: Created culinary experience where every element - from ingredients to plating to environment - reflected shared design language between automotive interiors and hospitality spaces. Menu featured ingredients and flavors echoing materials, colors, and textures of both brands.

    Results: Demonstrated brand synergy through experiential storytelling, generated content showing partnership depth, created memorable brand association.

    Industry: Automotive + Hospitality

    Audience: Media, Brand Partners, VIP Clients

    Scale: 25-30 guests

  • Dole Fruit Festival

    Challenge: Established food brand needed to reposition packaged products for younger, urban audience.

    Approach: Created high-end culinary experiences showcasing brand products in unexpected, elevated applications. Hosted food media and culinary influencers demonstrating product versatility beyond traditional use cases.

    Results: Shifted brand perception from commodity to premium ingredient, generated editorial coverage, created content library for ongoing marketing.

    Industry: Consumer Packaged Goods

    Audience: Food Media, Culinary Influencers, Trade Press

    Scale: Multiple intimate events (12-15 guests each)

  • Ready Set Jet Beauty

    Challenge: Beauty brand launching in new market needed virtual activation during travel restrictions.

    Approach: Designed interactive virtual experience connecting wellness practices with product benefits. Shipped ingredient kits to participants, hosted live guided session blending culinary creation with product education.

    Results: Global participation, authentic engagement despite virtual format, content generated across multiple social platforms.

    Industry: Beauty & Wellness

    Audience: Beauty Media, Wellness Influencers

    Scale: 30-40 virtual participants across time zones

  • Dinner of Fire & Ice

    Challenge: Entertainment platform wanted to activate fan engagement around major content release.

    Approach: Designed immersive dining experience reflecting themes, settings, and narrative elements from the content. Created menu items directly referenced in the property, transforming passive viewing into active participation.

    Results: High social media engagement, fan community activation, press coverage connecting culinary storytelling to brand content.

    Industry: Entertainment / Streaming

    Audience: Media, Influencers

    Scale: 12 guests

Why Brands Work With Me

Strategic + Creative Integration

Background spanning culinary arts, global marketing, and experiential production means I design activations that serve both creative vision and commercial objectives.

Production Without Drama

With 2,400+ events produced globally, I handle logistics, vendor coordination, and execution so you can focus on your brand goals and guest experience.

Cross-Cultural Intelligence

Having built brands across North America, Europe, India and Southeast Asia, I understand how brand messaging translates - and where it breaks - across markets and cultures.

Established Network

Relationships with influencers, media, venues, and production partners across Prague and internationally mean faster execution and higher-quality results.

My Process

  • I start with a conversation about your brand, activation goals, target audience, and timeline. This helps meunderstand if we're the right fit and what type of activation will serve your objectives.

    What We'll Discuss:

    • Brand positioning and campaign goals

    • Target audience and desired outcomes

    • Budget parameters and timeline

    • Previous activations and what worked (or didn't)

    • Content and media goals

  • Based on the consultation, I develop a custom proposal outlining activation concept, experience design, production approach, timeline, and investment.

    What's Included:

    • Activation concept and creative direction

    • Guest experience flow and touchpoints

    • Production timeline and milestones

    • Budget breakdown and payment terms

    • Content strategy and deliverables

  • Once the proposal is approved, we move into detailed planning and execution. You'll have regular check-ins and updates, but I handle the heavy lifting.

    What I Handle:

    • Venue coordination and design

    • Vendor management and logistics

    • Guest list management (if desired)

    • Content creation coordination

    • Day-of production and execution

  • I produce the activation, manage all on-site logistics, and ensure everything runs smoothly. Post-event, I provide recap documentation, content assets, and impact assessment.

    What You Receive:

    • Professional event production and management

    • Photo and video content (coordination with your team or contractors)

    • Post-event recap and guest feedback

    • Content library for ongoing marketing use

    • Learnings and recommendations for future activations

Working Together

Every project is custom-scoped based on your objectives, audience, and timeline.

Here's what to expect when you engage with me:

  • Strategic consultation and concept development

  • Full production and vendor coordination

  • On-site event management and execution

  • Post-event recap and content coordination

  • Dedicated support throughout planning and execution

What's Always Included

  • 50% deposit upon proposal acceptance

  • 50% due one week prior to event

  • Monthly billing available for retainer partnerships

Payment Structure

  • For brands running multiple activations or needing ongoing advisory, we offer

  • retainer arrangements starting at €3,000/month. This includes quarterly events,

  • strategic consulting, and priority scheduling.

Retainer Partnerships

  • Small events (10-30 guests): 6-8 weeks lead time

  • Large events (50+ guests): 8-12 weeks lead time

  • Rush projects: Available on case-by-case basis with premium pricing

Timeline Expectations

All proposals include detailed scope, timeline, deliverables, and investment breakdown.

Frequently Asked Questions

  • Not at all! While I use culinary experiences as the medium, we work with tech companies, beauty brands, automotive partnerships, streaming platforms, and lifestyle brands. Food is the vehicle for connection, not the limitation.

  • Yes. I've produced events across Europe, North America, Latin America, and Asia. Prague is my home base (and site of the studio space overlooking the Vltava) but work internationally and have established networks in multiple markets.

  • I collaborate regularly with agencies, PR teams, and event planners. I serve as the experiential production partner while your existing team handles media relations, broader event logistics, or other components.

  • Ideally 4-6 weeks for intimate experiences, 8-12 weeks for larger events. I've executed successful projects on shorter timelines (48 hours) when needed, but more lead time allows for deeper strategic development and better production quality.

  • I understand how important is to make sure every guests has the same experience, regardless of allergies and dietary restrictions.

    I share a questionnaire link to be included in the RSVP / Invite, making it easy for guests to communicate preferences directly to my team.

  • I can coordinate guest list management and invitations as part of our services, or can work with your existing influencer relationships and PR team. This is customized based on your needs and internal capabilities.

  • Primary experience across Los Angeles, Southeast Asia (Thailand, Singapore, Vietnam), India, and Europe (Czech Republic, UK, France). I've also produced virtual events for global audiences and have established networks in LATAM for projects requiring regional execution.

  • Yes. I coordinate with your content team or contractors, design content-worthy moments into the experience, and ensure the event is optimized for social sharing and media coverage. I also have a network of photographers and videographers (including wire services) that we work with.

  • Let's talk. I can sometimes scale events to fit budget parameters, recommend phased approaches, or suggest alternative formats that deliver impact within your constraints.

Whether you're launching a product, entering a new market, or building influencer relationships — let's talk about what's possible.